Users can post a photo where they are just like, “yup, that is me!” and not feel ashamed of whom they really are. It could be just the dose of honesty we need in order to make us feel a little saner about social media, and a little less critical of ourselves. You are more than your Instagram photos, and the Internet deserves to see it.
Some of the results are predictable: yeah, we know, ladies loooove Pinterest (15.4 million more monthly female visitors!) and Reddit is inundated with sexist dudes. (74% of users are men.) But did you know that 62% of Twitter users are women? Or that a shit ton of men are still refusing to give up on Google+?